Segmenting a Digital Community to Maximize Tangible Benefits 

David, author of Big, Social, Mobile skillfully articulates a common problem among all organizations: how to properly segment and target customers across the digital landscape. Whether you’re seeking a comprehensive social media engagement strategy or big data advice from one of the industry experts, the knowledge below will help plant the seeds of creativity that will enable your digital vision.  All consumers are not created equal, especially in the digital age. Learn how to separate customers from consumers—and social consumers from traditional consumers—and the other 3 key types of digital relationships so that your organization can leverage each one in a way that maximizes their tangible benefit. The result takes marketing beyond blanket personalization to improve everything from customer service and sales, to product development and R&D.
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